What is it?
Research ensures you ask the right questions before you dive into problem solving. Gathering information that gives you a more complete picture of the contextual realities of your operations and impact. Understanding the perspective of your team, those affected by your work, or of those who you hope to work with helps to inform your decisions and align your processes with your purpose and values.
What does it do?
Research creates more clarity on which you can base decisions. Understanding the perspectives of colleagues and stakeholders allows you to examine beliefs, identify assumptions, and understand expectations – and to plan and make changes based on what you find. By investing in learning and listening, you set your initiatives up for success.